Vitec Group


Gitzo: a Top Player at the IF Design Award


For 58 years, the iF product design award has been an internationally recognized label for award-winning design and the iF brand has become a symbol for outstanding achievements in design. Today, iF is represented in Hannover and Munich (Germany), Taiwan, Korea and Brazil.

Gitzo has won – out of 2,923 entries – one prize at one of the world’s most prestigious design competitions: the If Design Award 2012.

The prize was awarded to the following product:

Ser1 Kit treppiede Traveler 6x con quick release 4

The jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value, branding and aspects of universal design.

The significant results achieved at the IF Design Award 2012 by Gitzo – and the Vitec Group in general – represent further recognition of the quality of Italian design: a success that the company is proud to share with the entire sector, which has been the emblem of Italian excellence around the world for years.

The award-winning products will be presented at the iF design exhibition Hannover, which will run in parallel to CeBIT (06 – 10 March 2012) at the Hannover exhibition center. Additionally, for the first time, the winning products will also be shown at the iF design exhibition Hamburg: right in the center of the new HarborCity, Hamburg offers a superb meeting point for the media and design industries and for everyone interested in design and architecture. And finally, the iF award winning entries will also travel to China to be presented at the iF design exhibition Hainan, one of the most attractive locations in China, both in terms of tourism and business.

All award winners from all four iF design awards 2012 will be published in March 2012 in a comprehensive and attractive reference books: the iF yearbook 2012.

For additional information, check the website: