Vitec Group


Manfrotto Distribution Appoints Adam Mirabella as General Manager Americas


Upper Saddle River, N.J. (September 5, 2014) – Manfrotto Distribution, Inc. a leading global distributor of premium photo, video, and lighting support products and accessories, announces the appointment of Adam Mirabella as General Manager Americas. Mirabella will be responsible for the territories of South America, Canada, and U.S. and will serve as President of Manfrotto Distribution USA, a wholly owned subsidiary of Vitec Group’s Imaging Division.

“Adam’s extensive international experience in commercial, consumer, and digital marketing will enable us to meet the demands of the marketplace, especially as we grow our business across North and South America, said Marco Pezzana Divisional CEO, of Vitec Imaging. “We’re confident that under Adam’s leadership, we will be able to further enhance our position as a recognized leader and innovator in design, manufacturing, and distribution of a wide range of professional photography and videography equipment and accessories.”

Prior to joining Manfrotto Distribution, Mirabella held leadership roles at Sony, Nokia and Time Warner. At Sony Music Entertainment, Mirabella served as General Manager/SVP of the Global Digital Business Division and held numerous senior positions at Nokia, leaving as the Global Director of Digital Marketing.  During his time at Warner Music Group (Time Warner), Mirabella spearheaded the formation of the company’s digital sales and marketing department. Most recently, Mirabella served as Senior Vice President of The Marketing Arm Digital/Fanscape, an Omnicom agency. Through these roles Mirabella has managed all business functions across 40 countries worldwide, including the U.S., North America, Brazil, Russia, India, China, Europe, The Middle East, Africa, Asia and South America.

Mirabella holds an M.B.A. in Marketing from Binghamton University. He resides in New Jersey.

About Manfrotto (Vitec Group) –  

Manfrotto is the world leader in the design, production and distribution of professional products for photography, video and entertainment. The company was founded in 1972 based on Lino Manfrotto’s experience, and its mission has always been to support and simplify the work of reporters, photographers and producers. The Imagine More project adds to this historical mission the idea of fuelling the enthusiasm of weekend photographers and supporting the surge of new amateurs. Part of the UK-based Vitec Group since 1989, Manfrotto has now become a worldwide presence. In its eight key markets – Italy, France, Germany, the United Kingdom, China, Japan, Hong Kong and the United States – it is represented by its own direct distribution system, Manfrotto Distribution, whereas in 80 other countries sales are handled by independent distributors. Through the Imaging Division of Vitec Group, Manfrotto Distribution owns the following leading international brands: Manfrotto, Gitzo, Lastolite and Avenger and is the U.S. distributor of Elinchrom, Gossen, National Geographic, Metz, and Rotatrim.